About

Founded in 1990 by engineer Bob Gross, Gross Automation has become a leading distributor of best-in-class automation and electrical components, panels, and systems. Gross Automation’s team consists of technical experts and experienced engineers that work directly with clients to understand their specific needs and work to equip them with the products and solutions they need. Gross Automation also offers customized engineering services for projects with unique specifications as well as a UL listed panel shop on site at facilities located near Milwaukee, Wisconsin.

The products offered help OEMs, system integrators, and all types of manufacturers increase their productivity, lower costs, and grow profits through proven applications of industrial automation and electrical control technologies. Gross Automation offers over 75 product lines, including Mersen, a global expert in electrical power and advanced materials.

Mersen designs innovative solutions to address client specific needs, enabling them to optimize their manufacturing process in sectors such as energy, transportation, electronics, chemical, pharmaceutical, and process industries. Among many things, Mersen provides expertise in advanced materials and solutions for high temperatures, anticorrosion and process equipment, and electrical solutions for motors and generators, all with safety and reliability at the forefront.